How Content Marketing Helps You Reach More Patients
How Content Marketing Helps You Reach More Patients
In a world of today, the importance of social media cannot be taken for granted. Facebook is reaching a new milestone of having 2 billion monthly active users while YouTube enjoys a hefty user database of 1.5 billion users.
The Power of Social Media
People these days have the tendency of searching everything on the web. Cooking recipes, travel tips, health benefits etc. Advertising is getting reformed. Instead of seeing shady looking billboards and boring news bulletins, an advertisement has been revolutionized on social media. Facebook – Twitter – YouTube – you name it. Visualizing graphics and soul provoking content are the two pillars of successful advertisement. It is a well-known research that posts tagged with a location have a 79% higher engagement rate whereas visual and appealing content is 40 times more likely to get shared on social media.
The power of social media is increasing day by day. A wise choice for any successful business would be to focus on social media marketing.
An Average Patient and Social Media
Suppose Jane is a college going teenager. She’s suffering from a mild disease of pimples. The tight schedule of college lessons and a stressful teenage life prevents her from making an appointment with a doctor. Her part time job is time-consuming and in the end of the day, she feels lazy enough to make plans for the doctor appointment the next day. The next day never comes and the cycle goes on and on.
What we know about Jane is that she is an active social media user. Almost daily her Snapchat story gets updated and every week, a new Instagram picture of her can be seen by her audience. She has a huge fan following and herself loves to web surf and discover exciting new pages and groups on social media.
Now when Jane is using her favorite website, and an advertisement of a local dermatologist comes at her homepage, she’ll have his/her address, phone number at a glance. She can quickly discuss this with either her college roommate or her family. Her laziness would be prevented by an extra ease of access to the doctor on social media. In other words, she can potentially cure her disease, all because of an ad of social media.
The Use of Correct Words
Content marketing goes hand in hand with the appropriate SEO. If a dermatologist has a website, the trick is to have an attractive logo, use of targeted words and FAQs regarding skin diseases.
If a patient has any skin diseases, he or she would most likely search it up on the internet. User-friendly words would naturally want the client to spend more time on the doctor’s website.
If the site is very good, there’s also a chance a person can recommend it to further people.
Be a rebel – stray from the typical regular content and create your own uniqueness. Friendly content with a friendlier user interface is a key to winning the hearts of patients.
Always remember that “Rome wasn’t built in a day” Building a good website takes time so be steady and be patient.
