How Can You Attract Local Patients With Appropriate Use of SEO?
At the first sight, the question may seem a little daunting, especially if you don’t know the meaning of SEO. Let’s talk about SEO.
Search Engine Optimization
SEO or search engine optimization is the technique on how your web page can excel from other web pages in terms of getting its place for a search made on a search engine (Google, Bing, etc.)
You might have heard the joke:
“If you want to hide a body, the perfect place would be hidden on page two of Google”
Out of curiosity, why would it be the perfect place to hide the body? Because of no-one searches page number 2 of search results.
No One Likes Number 2
People of the modern century have little time and they need fast results. What if your website simply lacks the means to be number 1? No one likes to be at number 2 position. Websites fall into number 2 position because they are not simply good enough. Their content is either boring, pathetically copied from other websites, or their coding techniques suck.
SEO depends mainly on two things. The careful plantation of backlinks of trusted websites, original targeted content and good coding practices. The trick is to make your website so good, it comes in the good books of Google algorithms so every time anyone searches up to your website, your place is number 1 in the stack of web indexes.
The Art of Digitally Attracting a Patient
The key to attracting the patient to a doctor is via taking care of all the intricate details. Your website is basically, a representation of you. A client perceives you the way your website is ranked and designed. If the interface is not user-friendly, a client would most likely become frustrated and search for a friendlier website.
In addition to this, the logo matters a lot. The qualifications with the right font size and the art of content creation are the biggest heartthrob in the niche of digital health marketing. Simple, plain and effective English would achieve what most complicated level of grammar fails to do so.
One effective trick would be to carefully implement the target words, such as the doctor, patient, (disease name) etc. every now and then so that rank of a website may flourish inside the algorithms of a search engine.
To Catch a Fish – Think Like a Fish
Think like a patient. Imagine you’re suffering from a disease, what would you do? If it was me, I would search the social media and web surf the internet, looking for the required information.
That’s the advice I’ll give to my readers. When you’re trying search engine optimization, think of your website as the means to communicate with the client. Make sure you have used the right vocabulary, build up security credentials and gave genuine backlinks on other websites. This can be tedious so don’t give up so easily. With the right timing and right effort, you’ll be awarded the fruit of your hard work pretty soon.
If your website is very goodly optimized, no matter Google or Bing, your website can appear on the first page of multiple search engine results.